Complete brand identity systems, not just logos.
ONE STOP END-TO-END BRANDING SHOP
We Build Brands That Demand
Attention
Precision-crafted brand systems and experiential rollouts that feel cohesive, considered, and completely you—everywhere your audience meets your message.
20+ Years
Fleet, experiential, and large-format branding expertise.
End-to-End
From strategy to installation — we handle your signage, vehicles, exhibits,
so you don’t juggle vendors.
Who we are
One partner for fearless, full-spectrum branding.
At Reflekt Branding, our story begins with a clear purpose — to help businesses break free from outdated, forgettable identities and reflect their true potential. We build bold, strategic identities that connect, inspire, and perform, creating cohesive brand systems that stand out in a crowded market and speak with clarity and confidence.
Led by Justin Westhead, our team combines strategy, creativity, and execution from visual design to final production. We align every touchpoint while offering revitalization consulting that elevates brand presence. Ready to begin your transformation? Contact us to start the journey.
Why us
Every sense, orchestrated without friction.
Strategy-led creative that scales with your ambitions. We build enduring identities, cohesive systems, and roll-out plans that drive awareness—on the street, on screen, and everywhere in between.
Creative direction backed by strategy and experience.
Proven results for businesses in Indianapolis and beyond.
Scalable services and product options for local and national accounts.
Brand insights
Brand Recognition & AwarenessIt takes 5–7 impressions for people to remember a brand.Color boosts brand recognition by up to 80%.Consistent branding can increase revenue by up to 23%.People remember 80% of what they see, but only 20% of what they read.The average person is exposed to 6,000–10,000 brand messages per day.59% of people prefer to buy from brands they recognize, even if cheaper options exist.A consistent brand presentation makes you 3.5x more likely to achieve strong visibility.23% higher visibility comes from maintaining consistent branding.94% of first impressions about a business are design-related.It takes just 0.05 seconds for someone to form a brand impression.Trust & Credibility81% of consumers say they must trust a brand before buying from it.46% of consumers will pay more for a brand they trust.71% of consumers prefer brands that align with their values.Brands with strong reputations recover twice as fast from crises.75% of consumers believe brand consistency builds trust.82% of investors consider brand strength a major decision factor.60% of millennials expect brands to be consistent across all channels.63% of consumers stop buying if they perceive a brand negatively.45% of a brand’s image is tied to what it communicates and how.Businesses with strong branding grow 2.5x faster than those without.Emotional Connection & Loyalty95% of purchasing decisions are subconscious and driven by emotion.Customers emotionally connected to brands are 52% more valuable.Brands that evoke strong emotions see 85% higher sales growth.86% of consumers say authenticity matters when choosing brands.91% of consumers stay loyal to brands that personalize experiences.88% of consumers say authenticity determines brand loyalty.73% of people love brands because of great service, not just product.Emotionally connected customers have a 306% higher lifetime value.70% of brand perception is shaped by experiences, not ads.77% of consumers buy from brands they share values with.Impressions & ExposureOn average, people need seven brand exposures before taking action.Paid and organic impressions together improve brand recall by 2.8x.Consistent exposure across channels builds 3x more recognition.89% of marketers rank brand awareness as their top priority.Companies with strong digital branding get 2.5x more impressions per dollar spent.92% of consumers check a brand’s presence before purchasing.70% of brand interactions now happen online first.Impressions from physical branding can reach tens of thousands daily.Strong visuals improve processing speed by 60,000x over text.60% of consumers avoid brands with unattractive logos.Perception & Differentiation64% of consumers cite shared values as their main reason for choosing a brand.88% of consumers research a brand before buying to judge credibility.Brands perceived as “authentic” outperform competitors by 2.4x.86% of buyers are willing to pay more for better experiences.71% of consumers recommend brands that reflect their personality.91% of consumers want brands to be transparent in their communication.60% of consumers say their perception is influenced more by actions than advertising.Brands that maintain consistent messaging across channels see a 20% lift in purchase intent.95% of consumers talk about brands they perceive positively.A consistent identity across all platforms makes a brand appear 4x more professional.Long-Term Impact & GrowthStrong branding can reduce customer acquisition costs by as much as 50%.Companies with high brand equity outperform stock market averages by 30%.Brand Recognition & AwarenessIt takes 5–7 impressions for people to remember a brand.Color boosts brand recognition by up to 80%.Consistent branding can increase revenue by up to 23%.People remember 80% of what they see, but only 20% of what they read.The average person is exposed to 6,000–10,000 brand messages per day.59% of people prefer to buy from brands they recognize, even if cheaper options exist.A consistent brand presentation makes you 3.5x more likely to achieve strong visibility.23% higher visibility comes from maintaining consistent branding.94% of first impressions about a business are design-related.It takes just 0.05 seconds for someone to form a brand impression.Trust & Credibility81% of consumers say they must trust a brand before buying from it.46% of consumers will pay more for a brand they trust.71% of consumers prefer brands that align with their values.Brands with strong reputations recover twice as fast from crises.75% of consumers believe brand consistency builds trust.82% of investors consider brand strength a major decision factor.60% of millennials expect brands to be consistent across all channels.63% of consumers stop buying if they perceive a brand negatively.45% of a brand’s image is tied to what it communicates and how.Businesses with strong branding grow 2.5x faster than those without.Emotional Connection & Loyalty95% of purchasing decisions are subconscious and driven by emotion.Customers emotionally connected to brands are 52% more valuable.Brands that evoke strong emotions see 85% higher sales growth.86% of consumers say authenticity matters when choosing brands.91% of consumers stay loyal to brands that personalize experiences.88% of consumers say authenticity determines brand loyalty.73% of people love brands because of great service, not just product.Emotionally connected customers have a 306% higher lifetime value.70% of brand perception is shaped by experiences, not ads.77% of consumers buy from brands they share values with.Impressions & ExposureOn average, people need seven brand exposures before taking action.Paid and organic impressions together improve brand recall by 2.8x.Consistent exposure across channels builds 3x more recognition.89% of marketers rank brand awareness as their top priority.Companies with strong digital branding get 2.5x more impressions per dollar spent.92% of consumers check a brand’s presence before purchasing.70% of brand interactions now happen online first.Impressions from physical branding can reach tens of thousands daily.Strong visuals improve processing speed by 60,000x over text.60% of consumers avoid brands with unattractive logos.Perception & Differentiation64% of consumers cite shared values as their main reason for choosing a brand.88% of consumers research a brand before buying to judge credibility.Brands perceived as “authentic” outperform competitors by 2.4x.86% of buyers are willing to pay more for better experiences.71% of consumers recommend brands that reflect their personality.91% of consumers want brands to be transparent in their communication.60% of consumers say their perception is influenced more by actions than advertising.Brands that maintain consistent messaging across channels see a 20% lift in purchase intent.95% of consumers talk about brands they perceive positively.A consistent identity across all platforms makes a brand appear 4x more professional.Long-Term Impact & GrowthStrong branding can reduce customer acquisition costs by as much as 50%.Companies with high brand equity outperform stock market averages by 30%.
Services
Capabilities built to move your brand forward.
Full-service branding, digital, and experiential design built to keep your presence sharp, consistent, and unmistakable across every touchpoint.
Branding & Identity Design
Logo systems, typography, and visual standards that keep every touchpoint unmistakably on-brand.
Start a projectSocial Media & Content Management
Channel strategy, content calendars, and asset creation to keep your feeds active and aligned with the brand.
Start a projectWebsite & Digital Design
Responsive sites, landing pages, and digital assets built to convert and carry your story online.
Start a projectPrint & Promotional Materials
Small-format print, signage, apparel, tradeshow displays, and promo pieces produced with precise color control and finish.
Start a projectVehicle Graphics & Wraps
Fleet and specialty vehicle treatments, from full wraps to spot graphics, built to extend your brand on the move.
Start a projectStrategy & Consulting
Workshops, audits, and on-call advisory support that align stakeholders and guide long-term brand moves.
Start a projectTrusted by
Results that validate bold investments.
Evidence from partners who let Reflekt own the continuum from idea to experience.
Insights & Stories
Latest From The Blog
Dive into strategy guides, creative inspiration, and behind-the-scenes looks at how we build brands that demand attention.
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Meet the executives
Leadership with purpose.
Executives obsessed with making brands impossible to ignore—strategy, execution, and accountability without the fluff.
Justin Westhead
President & Brand Strategist
Justin Westhead is a seasoned branding strategist with decades of experience helping businesses amplify their presence through impactful design and messaging. As Director of Business for a national fleet branding company, he led initiatives that transformed fleet graphics into powerful marketing tools, driving visibility across the country. His approach combines creative vision with disciplined execution, ensuring every branding solution looks exceptional and delivers measurable results.
Cassie Bear
Vice President & Client Experience Lead
Cassie Bear brings a decade of experience in customer engagement, account management, and project coordination to Reflekt Branding. With a background rooted in relationship-building and a degree in Data Analytics, she blends human connection with data-driven insight to deliver seamless brand experiences. Cassie ensures every client feels supported, understood, and empowered throughout the branding journey.
Ready to be seen?
Let's build your next evolution.
Share a few details with us about your project or challenge and we'll reach out to plan the next steps for your Reflekt Branding experience.